Shawn Weinberger

Sales & Marketing Manager

As KEENA’s Sales & Marketing Manager, Shawn Weinberger drives growth by building authentic relationships with clients, partners, and the community. He leads KEENA’s marketing strategy, creating campaigns that highlight the people-first value of PEO services while ensuring that the company’s messaging reflects its real-world impact on businesses. In addition, Shawn plays a key role in onboarding, helping clients understand how KEENA can simplify operations, ensure compliance, and support their people.

With a strong background in business development and relationship management, Shawn specializes in helping small and midsize businesses recognize the value of partnering with a PEO. His expertise includes consultative sales, strategic marketing, and employer compliance, along with deep knowledge of New York State employment laws and emerging retirement plan mandates. He is known for his ability to translate complex HR, payroll, benefits, and risk management concepts into solutions that make sense for business owners.

Since joining KEENA, Shawn has played a central role in elevating the company’s brand and impact. In 2020, he spearheaded efforts that earned KEENA 1st place for “Best of the Region” in Staffing Services. In 2024, he led a full company rebrand and marketing strategy, modernizing KEENA’s message and reaching new audiences. 

His leadership also helped KEENA earn national recognition in 2025, with a cover feature in NAPEO’s June/July issue and a finalist nomination for Professional Business of the Year from the Adirondack Regional Chamber of Commerce.

Outside of work, Shawn enjoys staying active on the tennis court or golf course, experimenting with new recipes in the kitchen, and tackling landscaping projects at home. He also serves on the board of the Glens Falls Collaborative, where he helps support local businesses and community events.